Est. October 2022

Letter to
Samwise

Every Thursday, letters on how the people around entrepreneurs can help their Frodos reach Mount Doom and destroy the ring.

9 Letters·Titilayo Ekundayo·Entrepreneurship

Musing

8 more

02Emotional Support

Letter Two

The life of an entrepreneur is filled with many dark nights. Behind every brave face is a war raging inside — and a single call can change everything.

23 October, 2022Read →
03Networks & Value

Letter Three

People do business with friends. Broke can't help broke. How your connections and who you are can carry your Frodo into rooms they couldn't enter alone.

30 October, 2022Read →
04Honest Feedback

Letter Four — Bitter Truth

A spoonful of what we're doing right, a bowl of love, a sprinkle of what the competition is doing — and one tablespoon of what we need to work on.

6 November, 2022Read →
05Starting Small

Letter Five — Garage Story

We tend to forget there is always a 'garage story' behind every successful brand. Be the voice that reminds us there is honour in starting small.

13 November, 2022Read →
06Momentum

Letter Six — Journey of a Thousand Miles

We often want to have it all at the first shot, so we never begin. Nudge us to start no matter how little. Perfection is not achieved in a single day.

20 November, 2022Read →
07Collaboration

Letter Seven — Do Your Bits

There will be several players in our lives without whom it will be near impossible to achieve our dreams. Know your role and give it your best shot.

27 November, 2022Read →
08Work-Life Balance

Letter Eight — Smell the Roses

I can't count the dinners I cancelled, the road trips I gave up. Nudge us to take those small breaks. Plan with us and entertain no excuses.

4 December, 2022Read →
09Little Wins

Letter Nine

Celebrate our little wins with us. Sometimes it might not feel like a win, but it leaves us refreshed, energized, and hopeful for the journey ahead.

11 December, 2022Read →
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