Est. October 2022
Every Thursday, letters on how the people around entrepreneurs can help their Frodos reach Mount Doom and destroy the ring.
9 Letters·Titilayo Ekundayo·Entrepreneurship

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The life of an entrepreneur is filled with many dark nights. Behind every brave face is a war raging inside — and a single call can change everything.
People do business with friends. Broke can't help broke. How your connections and who you are can carry your Frodo into rooms they couldn't enter alone.
A spoonful of what we're doing right, a bowl of love, a sprinkle of what the competition is doing — and one tablespoon of what we need to work on.
We tend to forget there is always a 'garage story' behind every successful brand. Be the voice that reminds us there is honour in starting small.
We often want to have it all at the first shot, so we never begin. Nudge us to start no matter how little. Perfection is not achieved in a single day.
There will be several players in our lives without whom it will be near impossible to achieve our dreams. Know your role and give it your best shot.
I can't count the dinners I cancelled, the road trips I gave up. Nudge us to take those small breaks. Plan with us and entertain no excuses.
Celebrate our little wins with us. Sometimes it might not feel like a win, but it leaves us refreshed, energized, and hopeful for the journey ahead.